Washington Mutual banks on the young and hip in a campaign to promote its expansion into New York (right). The campaign-which includes TV, print, radio and outdoor from Sedgwick Rd., Seattle-is tagged "Anothersmall revolution in banking." Art director: Zach Hitner. Copywriter: Steve Payonzeck.
Discover2GO, a key-chain version of a Discover card, hopes to be discovered in these ads from Goodby, Silverstein & Partners, San Francisco. Art director: Paul Hirsch. Copywriter: Josh Denberg.