Laird & Parters, New York, created this ad (l.) with an urban feel for DKNY Jeans. The model, Mariacarla Boscono, was shot by photographer
Peter Lindbergh. Art directors: Hans Dorsinville and Trey Laird.
Bartle Bogle Hegarty, New York, created the ad above for Levi's low-rise jeans. Group creative director: Thomas Hayo. Art director: John Hobbs. Copywriter: Peter Rosch. Photographer: Glen Luchford.