Digital Media

Work 8.5.02

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Jeans are hardly the attraction in this Guess ad, created in-house. Some styles still carry the `80s trademark Guess triangle, seen here on the man's jacket. Creative director: Paul Marciano.

Laird & Parters, New York, created this ad (l.) with an urban feel for DKNY Jeans. The model, Mariacarla Boscono, was shot by photographer

Peter Lindbergh. Art directors: Hans Dorsinville and Trey Laird.

Bartle Bogle Hegarty, New York, created the ad above for Levi's low-rise jeans. Group creative director: Thomas Hayo. Art director: John Hobbs. Copywriter: Peter Rosch. Photographer: Glen Luchford.