Digital Media

Work 9.2.02

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The Gap brings back its "For every generation" tagline in a print campaign from Laird & Partners, New York, featuring pop-culture icons ranging from Lauren Hutton to Whoopi Goldberg. Creative director: Trey Laird. Photographer: Mikael Jansen.

Kiddie clothier OshKosh B'Gosh taps into the original form of "wireless communication" in a new print and outdoor campaign from Laughlin Constable, Milwaukee, which continues the tagline "The genuine article." Art director: John Kirchen. Copywriter: Michael Matykiewicz.