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Presidential niece Lauren Bush stars in a campaign for Tommy Hilfiger's Tommy Jeans. The spring print and outdoor campaign, from Deutsch, New York, appears in magazines including Teen People, Vibe and Spin. Art directors: Delphine Gliozzo and Enrique Mosqueda.

So inviting, even superheroes kick off their shoes to enjoy the feel of carpet from Mohawk Flooring, suggests this ad from Marc USA, Pittsburgh. Creative director/copywriter: Laurie Habeeb. Creative director/art: Ron Sullivan.

M A C Cosmetics relies on star power in a campaign done in-house for Viva Glam IV lipstick featuring musicians Shirley Manson, Elton John and Mary J. Blige. Photographer: David LaChapelle. Creative director: James Gager.

And the ad goes to: American Express, which features Brian Grazer and Ron Howard, producers of the Oscar winner A Beautiful Mind, in print ads breaking in this week's magazines. The ad, shot by Annie Liebowitz, is part of American Express' campaign from Ogilvy & Mather, New York. Art director: Adrian Pulfer. Copywriter: Lynn Dangel.

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