At first, the biggest mark U.K. directing team Blue Source had made in the States was sending Dirty Vegas into the Mitsubishi universe. It was the video on their reel that turned Deutsch producers on to the "Days Go By" tune that ended up in a commercial for the Eclipse - a spot Blue Source didn't get to direct. Nevertheless, in the past few months, the duo, Rob Legatt, 36, and Leigh Marling, 39, has emerged with much promise on the U.S. commercials scene with some fresh work for Pizza Hut, featuring a wacky cheese-devoid town, and, more recently, character-driven comedy for LaSalle Bank and Cramer-Krasselt. Most notably, they were behind the twisted scenarios in DDB/Chicago's recent work for Wrigley's Juicy Fruit. In one spot, a runaway pi -- ata rabidly attacks kids at a party when one child lands a pack of the gum. In another, zany mayhem ensues in a run-of-the-mill office when a drone rips open a pack and his officemates pounce on him from out of the blue, camouflaged in outrageous disguises, as when a window crumbles to become a man wearing a jigsaw puzzle costume that mimics the skyline view. "I suppose we have a penchant for making things quite filmic and treating things in a more realistic way," says Marling of "Office." "When you read it on paper, it's quite a mad, wacky idea, so our approach was really about putting it in an everyday situation."
Blue Source hasn't even been directing for three years, but "this has been 15 years in the making," says Legatt. The former carpenter met Marling, a former aircraft parts salesman, on the dance floor while both were seeking solace from their dead-end jobs in the creative momentum of the U.K.'s acid house scene. Legatt then went on to become an entertainment journalist with a sideline in filmmaking, while Marling opened a creative boutique called Blue Source, which became known for its record design and print advertising. When a music video eventually came through the shop's doors, Legatt joined Marling, and soon enough they were directing Fat Boy Slim's "Bird of Prey," their breakthrough clip. As for the pair's take on their craft, "I don't know that we have a particularly definable style," Legatt says. "We have an attitude that can range from broad comedy to poignant, romantic, stylized stuff, but we don't we like to analyze it too much." And you can't overlook the influence of their blue-collar roots. "I think that Leigh's experience with aircraft parts and my experience with wood really helped to give our work the proletarian aspect that makes it so popular," Legatt chuckles.