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eventswatch07

VIDEO: A Summer of Event-Marketing News

True Confessions of an Ad Age Intern

Published on .

NEW YORK (AdAge.com) -- A messy $25,000 cake-eating contest for brides, a runway show in which models wore fruit and vegetables instead of clothes, a pet food company that opened a cat house designed for humans and a band that locked itself in a "bubble" for 22 days were just some of the event-marketing stunts covered by Ad Age intern Emily Tan this summer. The 22-year-old NYU grad traipsed from one end of Manhattan to the other to write about that part of the ad industry that will do damned near anything -- no matter how absurd -- to draw crowds to its product promotions. In this five-minute video, she recaps some of her most colorful experiences.
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