Antonio Banderas Spirit Antonio Banderas scent rolled out in the States after being a hit in Europe.
Victoria and David Beckham British celebrity couple Spice Girl Posh and soccer star Becks have signature fragrances via Coty.
Sean "P. Diddy" Combs Sean Jean clothing line and Estee Lauder Cos. fragrance.
Celine Dion The singer's fragrances have been brisk sellers . The latest fragrance from Coty, Celine Dion Parfums Belong (r.), launched earlier this year.
Kyan Douglas "Queer Eye for the Straight Guy" star signed with L'Oreal for cosmetics, skincare and haircare for both women and men.
Hilary Duff Stuff by Hilary Duff at Kmart includes clothes, accessories, cosmetics and home items.
Dale Earnhardt Jr. Mr. Earnhardt appears in print ads for Drakkar Noir cologne, after TV ads in 2003. Drakkar logo appears on his race suit and his pit crew's uniforms, as well on his race car.
Clint Eastwood Called Tehama for Clint, the line of men's golfwear includes shorts, trousers, shirts, hats and sun visors.
Daisy Fuentes Deal with Kohl's for clothing, jewelry, handbags, watches, shoes.
Jeff Gordon Nascar racer signed with Elizabeth Arden to promote its Halston Z-14 fragrance. Packaging will include Jeff Gordon's image, as well as the ad campaign.
Paris Hilton In addition to exclusive jewelry line sold through Amazon.com, the heiress has licensed her name to Parlux Fragrances for a namesake fragrance, cosmetics and watches. She just extended her relationship with Parlux to include a line of handbags.
Elizabeth Hurley The model is selling Elizabeth Hurley Beach, a line of bikinis, beach bags and hats, exclusively through Saks Fifth Ave.
Jay-Z Rocawear apparel and accessories have been selling well since 1999. Has luxury jeweler Tiffany deal for watches, jewelry and accessories called Tiret. Developing footwear line via Pro-Keds, and teaming with New York designer Pat Field for a line of urban glam fashions.
Beyonce Knowles House of Dereon line (named after her grandmother) set to hit clothing stores this fall. She describes the line as "hip haute." She is also hawking her fragrance line with Tommy Hilfiger, True Star (r.).
Jennifer Lopez Ms. Lopez's J.Lo apparel lines recently turned heads at the New York Fashion Show with her fall collection. Shopjlo.com offers her full line of merchandise, ranging from accessories to perfume, swimwear and lingerie. Her Coty scents include Glow by J.Lo, Still Jennifer Lopez (below) and Miami Glow by J.Lo.
Elle MacPherson The supermodel's lingerie line, Elle MacPherson Intimates, has been a hit.
John Malkovich The actor is selling a line of upscale clothes at johnmalkovich.org. The line includes everything from berets and sweaters and ties to T-shirts for men and women.
Reba McEntire Reba line with Dillards, sportswear and career clothes.
Mary-Kate and Ashley Olsen The twins sell everything from clothes (deal with Wal-Mart) to accessories. Coty is releasing a branded fragrance this fall baring their moniker.
Sarah Jessica Parker Fashionista signed an estimated $7 million deal with Coty to develop a fragrance that is set to launch in fall 2005.
Jessica Simpson Sweet Kisses and other lines include outerwear, footwear, children's wear, dresses, hats, handbags, jewelry, watches, cosmetics and intimate apparel.
Thalia Sodi Latin pop star launched exclusive Thalia Sodi line with Kmart.
Britney Spears Elizabeth Arden fragrance Curious launched in 2004 will expand internationally in fall '05, with plans for a second fragrance.
Gwen Stefani In addition to her L.A.M.B. clothing line, the singer has a limited edition handbag line via LeSportsac. Combined first-year sales for the apparel line the company estimates will be $20 million.
Donald Trump Donald Trump, the Fragrance out via partnership with Armani and Designer Fragrances, a unit of Estee Lauder.
Christy Turlington Model turned yoga expert partnered with Puma on a line of yoga-inspired wear called Nuala (r.).
Serena Williams The tennis star served up her own clothing line called Aneres.
Source: Advertising Age research, Women's Wear Daily