So far, so good. "A few days after the spot aired," Brittingham continues, "we got a call from Sega to get all of the credit information, because the poor PR guy was getting swamped with requests. As soon as the origin of the score was made public, we started getting 35,000 hits a month to the Res-freq.com site requesting the track." Res Freq Recordings is a label the Pull pair started, where they were planning to sell an eponymously titled "Dirty electronic mixed with acoustic and electronic instruments" record, as it's described on the web, under the name Bones Domingo - when it was ready, which it wasn't. But suddenly, notes Brittingham, the Orta track "became a cult favorite among gamers, the talk of tons of gaming forums. Some of these people actually bought an Xbox console and the game hoping to hear the music again. Unfortunately, the piece is only in the commercial. But it's really opened a lot of opportunities for us in the gaming world."
It also presented an instant marketing challenge. Since the piece "actually originated from some ideas we had for the upcoming album we were working on," Brittingham explains, "the immediate popularity of the version heard in the spot really expedited the production of the album. The demand for it forced us to push up the release date a few months. The frantic part was to get it mastered, but somehow we got it done." The Bones Domingo record began selling on the Res Freq site on April 28, according to Brittingham, and it sold "hundreds" of copies almost immediately. (It's an extremely reasonable $6.98, for a 13-track CD, on which the Orta track is titled "Violet"; the disc also includes Pull's music for The Dead Zone TV series trailer.)
So the big question is, why did this particular track drive so many gamers wild? "We have no idea," shrugs Brittingham.