NEW YORK (AdAge.com) -- At Ad Age's ninth annual Hispanic Creative Advertising Awards, held Nov. 2 at the Manhattan Center in New York , the theme "Is Hispanic Advertising Dead?" was in keeping with the season of Halloween and Mexico's Day of the Dead. Prizes were awarded for killer ideas, but there were also falling bodies, severed heads, and blood-stained butchers handing out trophies rather than the usual pretty models. This year's show was organized for Ad Age by Hispanic agency Dieste Harmel & Partners.
Aldo Quevedo, president-chief creative officer of Dieste Harmel & Partners, Jackie Bird, president, Winglation, and chair of the Association of Hispanic Advertising Agencies, and Gustavo de Mello, VP, director of strategic planning, Lapiz, at the pre-show cocktail held in the upper balcony of the Grand Ballroom.
John Gallegos, principal, and Favio Ucedo, creative director, at Grupo Gallegos, this year's most awarded agency.
Sergio Alcocer, president –chief creative officer, LatinWorks, and Rick Marroquin, chief marketing officer, Batanga.
The awards show opened by introducing this year's judges, who were each photographed pretending to be dead during a break in the judging. Pictured is Aldo Quevedo, president-chief creative officer of Dieste Harmel & Partners, and president of the Ad Age awards jury this year.
The butcher in charge of handing out the trophies torments an award winner trying to collect his prize.
ACA Films' David Chipon and this year's host, soap opera actress Genesis Rodriguez, present TV awards.
Winners collect a Silver award.
Sam Di Gennaro, representing La Comunidad, collects a Silver award from the butcher.
The whole team from Grupo Gallegos assembles on stage to pick up the Best of Show award for Comcast Triple Play spot "Ketchup."