|SILVER WINNER (PUERTO RICO): "CLEANERS"|
Client: Toyota Motor Sales USA's Tundra
Agency: Badillo Nazca Saatchi & Saatchi
San Juan, Puerto Rico
Two window-washer mannequins get to work on the mud-splashed grill of the Tundra pickup. The ad commands attention, as it's plastered on a three-story garage with a Toyota logo about 20 times the size of the workers.
TIDE CAMPAIGN: |
Client: Procter & Gamble Co.'s Tide
Tide has become so well-known as a stain fighter that its ads no longer need words. P&G's research found that Hispanic women find stains evil and frustrating. So Tide dispatches a few cherubs to fly away with the dripping stains and guard Hispanic women 18 to 49 against stains and the anxiety they cause. (The newspaper version of "Angelitos" won a Silver in that category.)
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.