|SILVER WINNER (PUERTO RICO): "CLEANERS"|
Client: Toyota Motor Sales USA's Tundra
Agency: Badillo Nazca Saatchi & Saatchi
San Juan, Puerto Rico
Two window-washer mannequins get to work on the mud-splashed grill of the Tundra pickup. The ad commands attention, as it's plastered on a three-story garage with a Toyota logo about 20 times the size of the workers.
TIDE CAMPAIGN: |
Client: Procter & Gamble Co.'s Tide
Tide has become so well-known as a stain fighter that its ads no longer need words. P&G's research found that Hispanic women find stains evil and frustrating. So Tide dispatches a few cherubs to fly away with the dripping stains and guard Hispanic women 18 to 49 against stains and the anxiety they cause. (The newspaper version of "Angelitos" won a Silver in that category.)