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Hispanic Creative Ad Awards 2008

Magazine Winners

Published on . 0

SILVER WINNER: "POOP"
Poop
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Client: Volkswagen 200 Hp GTI
Agency: La Comunidad
Miami

In an unusual measure of a car's high-speed performance, birds use it for target practice. The ad features a nine-pane grid with shots of pavement graced by fresh bird excrement. The car is so fast it's untouchable.

SILVER WINNER: INTERSTATE HOUSEHOLD BATTERIES CAMPAIGN:
"ROBOT," "COP," "MONKEY"
Robot
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Cop
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Monkey
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Client: Interstate Household Batteries
Agency: Dieste Harmel & Partners
Dallas

In each ad a different toy -- a robot, a policeman and a costumed monkey -- pauses in the midst of a busy day of play. Each toy holds a battery just like an athlete enjoying a cool, refreshing drink after a workout -- even toys need re-energizing. (Since the ads ran, Dieste and Interstate have parted company.)

BRONZE WINNER: "SCORPION"
Scorpion
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Client: PepsiCo's Frito-Lay Xtra Flamin' Hot Cheetos
Agency: Dieste, Harmel & Partners
Dallas

How spicy is it? This simple yet elegant ad conjures Picasso with a few strokes of a pen. A single Cheeto is transformed into a deadly scorpion. The ad evokes the sting of hot spice in a highly playful, imaginative way.

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