|SILVER WINNER: "POOP"|
Client: Volkswagen 200 Hp GTI
Agency: La Comunidad
In an unusual measure of a car's high-speed performance, birds use it for target practice. The ad features a nine-pane grid with shots of pavement graced by fresh bird excrement. The car is so fast it's untouchable.
INTERSTATE HOUSEHOLD BATTERIES CAMPAIGN: |
"ROBOT," "COP," "MONKEY"
Client: Interstate Household Batteries
Agency: Dieste Harmel & Partners
In each ad a different toy -- a robot, a policeman and a costumed monkey -- pauses in the midst of a busy day of play. Each toy holds a battery just like an athlete enjoying a cool, refreshing drink after a workout -- even toys need re-energizing. (Since the ads ran, Dieste and Interstate have parted company.)