|SILVER WINNER: "PLATAFORMA GIRATORIA" ("TURNTABLE DISPLAY")||
Client: Toyota Motor Sales USA's Tundra
Did you ever wonder what makes the vehicles on the platforms at auto shows rotate? A TV screen built into such a platform "reveals" the secret: A really strong guy underneath pushes the turntable that rotates the Tundra truck above. Toyota's message: "A truck should be as strong as the man who drives it."