|SILVER WINNER: "PLATAFORMA GIRATORIA" ("TURNTABLE DISPLAY")||
Client: Toyota Motor Sales USA's Tundra
Did you ever wonder what makes the vehicles on the platforms at auto shows rotate? A TV screen built into such a platform "reveals" the secret: A really strong guy underneath pushes the turntable that rotates the Tundra truck above. Toyota's message: "A truck should be as strong as the man who drives it."
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more