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Hispanic Creative Ad Awards 2008

TV Silver Winners

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SILVER WINNER: "VENTA" ("SALE")
Client: American Honda Motor Co.
Agency: Concept Caf�
Miami
Category: Automotive

This touching spot is all about values, for both Honda cars and drivers. A man selling his Accord points out all its flaws to the buyer. Most are from daily family life -- for example, a little dent from the day his son was born. The buyer appreciates both his honesty and the loving care that went into looking after Pochito (the car's name).


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SILVER WINNER: "TURTLE"
Client: Clorox Co.'s Clorox Bleach
Agency: Dieste Harmel & Partners
Dallas
Category: Household Products

The fanciful, animated reasoning in this spot about how a child got his clothes so dirty starts with a giant turtle sneezing and is so imaginative that it's impossible to get angry at the boy. Clorox's message is that kids can be free to get dirty, because its bleach gets whites their whitest.


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SILVER WINNER: CYLOOP CAMPAIGN: "HORSE," "PANTS," "POOL"
Client: Cyloop
Agency: La Comunidad
Miami
Category: Entertainment/Media

This campaign to introduce online music community Cyloop parodies musicians whose excessive behavior leads them to untimely ends. In "Pool," a hip-hop artist drowns in his pool, weighed down by gold bling. In "Horse," a ballad singer, shot in soft focus on his horse, falls off. (For "Pants," see Gold.)


NOT FOR PREROLLS

NOT FOR PREROLLS

NOT FOR PREROLLS

SILVER WINNER: "BUS"
Client: Cyloop
Agency: La Comunidad
Miami
Category: Entertainment/Media

"Bus" continues the Cyloop campaign theme "Some artists don't last long. Enjoy them while they're here." The temperamental star of a Spanish band dismisses his bandmates as losers and flounces out the door to find success on his own, forgetting he's traveling on a fast-moving tour bus.


NOT FOR PREROLLS

SILVER WINNER (PUERTO RICO): "JACK-IN-THE-BOX"
Client: Subway
Agency: EJE
San Juan, Puerto Rico
Category: Public Service

A toy jack-in-the-box is too plump to pop all the way out of the box at the end of the song. Subway uses the weight-challenged toy as a subtle reminder of the importance of teaching children healthful eating habits while they're young.


NOT FOR PREROLLS

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