Hispanic Creative Ad Awards 2009

Out-of-Home Winners

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BRONZE WINNER: Frito Lay Campaign
Frito Lay campaign
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"Lady"

Frito Lay campaign
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"Junior"
Client: Frito Lay's Cheetos
Agency: Dieste, Dallas, Texas

Red salsa is such a distinctive element of Cheetos that it appears to be worn as a logo or piece of jewelry on the otherwise white ensemble of a young man's polo shirt and a woman's fur stole. The Cheetos are branded Sabritas, Mexico's biggest snack food business and a PepsiCo-owned company that is entering the U.S. Hispanic market.


BRONZE WINNER (PUERTO RICO): Apagon Campaign
Duracell campaign
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Duracell campaign
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Duracell campaign
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Client: Procter & Gamble's Duracell
Agency: De La Cruz & Asociados, San Juan, Puerto Rico

In a blackout, simple things aren't. And without batteries, they're dangerous. Try slicing an apple in the dark, with the unseen knife blade turned the wrong way. In other executions, toothpaste is daubed on the wrong end of a toothbrush, and a can opener is used on a can that has a pull top.


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