|BRONZE WINNER: Frito Lay Campaign|
Client: Frito Lay's Cheetos
Agency: Dieste, Dallas, Texas
Red salsa is such a distinctive element of Cheetos that it appears to be worn as a logo or piece of jewelry on the otherwise white ensemble of a young man's polo shirt and a woman's fur stole. The Cheetos are branded Sabritas, Mexico's biggest snack food business and a PepsiCo-owned company that is entering the U.S. Hispanic market.