Hispanic Creative Ad Awards 2009

Hispanic Creative Ad Awards Judges

Jury President Mike Alfonseca and His Colleagues' Favorite Ads From This Year's Competition

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Mike Alfonseca
Mike Alfonseca
Jury President
Founder-chief creative officer, Kraneo
A favorite ad:
JWT San Juan's print campaign for Amnesty. The ads use birthday cakes to contrast the 60th anniversary of a human-rights declaration with images in icing of those still suffering human-rights abuses. "Flawless."
Carlos Tourne
Carlos Tourne
Chief creative officer, Dieste
A favorite ad:
Cadbury's Stride chewing gum commercial by JWT San Juan, because it creates a very emotional moment that abruptly turns into a ridiculous situation. A simple and powerful way to communicate the long-lasting flavor of the gum ... shot in a very natural, believable way.
Mauricio Galvan
Mauricio Galvan
Manager partner, executive creative director, Vidal Partnership
A favorite ad:
Comcast's CableLatino integrated campaign by Grupo Gallegos. "It's extremely memorable, talks directly to our targets and is perfectly executed, both in TV and radio."
Daniel Marrero
Daniel Marrero
Founder, CreativeOnDemand
A favorite ad:
The campaign for the Susan G. Komen for the Cure Foundation by JWT, San Juan, which had composers create music to illustrate the emotions of women going through different stages of cancer. "The use of classical music as a vehicle to share emotions ... was very fresh."
Carlos Boughton
Carlos Boughton
Brand director, Tecate
A favorite ad:
"Gusano" ("Worms") for organ donation by Beans2beans. "It's a creative and new way of dealing with a very delicate subject. It is surprising, funny and presents a very strong argument" that worms are very happy to eat up undonated organs.
Rebeca Vargas
Rebeca Vargas
Senior VP-marketing director, multicultural segment head,
JPMorgan Chase, Consumer Bank
A favorite ad:
Tecate Light "Papas" TV spots by Adrenalina, where parents back in Mexico lecture their son in the U.S. about drinking light beer. The ads "are very culturally relevant for the target market, memorable and funny and casting is ideal."
THE INTERACTIVE CATEGORY JUDGES
Eduardo Cintron
Eduardo Cintron
Associate creative director, Lapiz
A favorite ad:
California Milk Processor Board "Poems" viral campaign by Grupo Gallegos. The odes to milk are "very funny, engaging and entertaining. Smart idea with a great twist. You won't realize it's for milk until the end and then everything will make sense."
Andrea Arnau
Andrea Arnau
Director of interactive, Alma DDB
A favorite ad:
Toyota's Pixelometro site for the Prius hybrid by Conill. The app uses a computer mouse to show how the car saves drivers fuel money they can spend elsewhere. "It was an interesting way to show the attributes of the product and a ... way to leverage the unique tools only the web offers."
Miguel Angel Calderon
Miguel Angel Calderon
Creative director, GrupoW
A favorite ad:
Banner ads for UNICEF's Tap Project that get internet users to turn on a water spigot and drag a glass of water into a child's hand, illustrating that $1 will pay for safe drinking water for a child for 40 days and encouraging people to make a donation.
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