GOLD WINNER (PUERTO RICO):|
Amnistia Internacional Campaign
Client: Amnistia Internacional
Agency: JWT, San Juan, puerto Rico
MARKETING CHALLENGE: Amnesty International is always looking for attention-grabbing new ways to highlight human rights abuses.
CREATIVE SOLUTION: The organization decided to take advantage of the 60th anniversary of the signing of the Universal Declaration of Human Rights to point out that not everyone is celebrating that landmark. The print ads feature lovely frosted birthday cakes in pastel colors with grim decorations drawn in icing of people suffering hideous abuses of human rights. People are dangling from nooses in "Colgados," being stoned in "Apedreados," and menaced by an apparently American soldier and a dog in "Guantanamo."
-- Laurel Wentz