Hispanic Creative Ad Awards 2009

Newspaper Winners

Published on .

SILVER WINNER (PUERTO RICO):
Imodium Campaign
Fast
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"Fast"

Toll
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"Toll"

Police
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"Police"
Client: Johnson & Johnson's Imodium
Agency: EJE Sociedad Publicitaria, San Juan, Puerto Rico

Hit by urgent gastrointestinal distress, an unseen driver looking for the fast relief of Imodium has apparently abandoned his vehicle ("Police") with the door open ("Fast") and careened past a tool booth without stopping ("Toll"). EJE also did a street stunt called "Emergency at the Mall" in which asn SUV was left parked at a crowded shopping mall with the driver's door open and the radio on; nearby promoters handed out 5,000 samples of Imodium. (Separately, "Fast" won a Bronze award as an individual ad).

"Fast" was also a BRONZE WINNER in this category.


SILVER WINNER:
"CD Folk Singer -- La Gente Cambia Por Dinero"
Geico - CD Folk Singer
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Client: Geico Auto Insurance
Agency: Casanova Pendrill, Costa Mesa, Calif.

Two albums placed side by side in a music store illustrate Geico's point that money motivates people to change ("La Gente Cambia Por Dinero"). On the first cover, artist Jorge Ramon is a simple folk singer and his album is called "The Soul of My Land." In his next release, a much glitzier Jorge -- now called George -- has gone disco. Drivers, too, can change, and save money with Geico.


SILVER WINNER (PUERTO RICO):
Suzuki de Puerto Rico Campaign
Suzuki - Steering Wheel Volume Control
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Suzuki - Steering Wheel Volume Control
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Client: Suzuki de Puerto Rico
Agency: EJE Sociedad Publicitaria, San Juan, Puerto Rico

The judges were a little puzzled that the ability to control the volume of in-car music from the steering wheel was apparently a big selling point for Suzuki, but they thought the ads did a good job of communicating the message. In one ad, the driver's thumb appears to be covering a singer's mouth; in the other, the thumb is muting the sound from a musician's horn.


BRONZE WINNER: "Pirata"
Active Life - Pirata
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Client: Active Life
Agency: LatinWorks, Austin, Texas

To promote the Active Life Movement, dedicated to creating healthy lifestyles that value physical activity and healthy eating, the agency created a world where even the toys are fat. A crew of plump plastic pirates lolling around on their ship, clutching drum sticks. The call to action: "Child Obesity. Childrens' problem, adults' responsibility."


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