Hispanic Creative Ad Awards 2009

TV Bronze Winners

Published on .

BRONZE WINNER: "Nun"
Client: Nationwide Insurance
Agency: Dieste, Dallas
Category: Financial Services

To show Nationwide is on your side, the campaign "Accident Forgiveness" invokes divine intervention to convey the message that you're pardoned for being in an accident (and presumably Nationwide will pay your claim). In the TV component, "Nun," a guy hits the van in front of him and his car's bumper falls off. He's shocked to see a smiling nun descend from the van and tap his windshield with a big stick before driving off.


Advertising Age Embedded Player


BRONZE WINNER: "Bodeguero"
Client: Chase
Agency: Lapiz, Chicago
Category: Financial Services

You'd think cash would always be accepted, but in this sepia-tone spot, a man goes from one tiny, old-fashioned Hispanic bodega to another, attempting to pay for small purchases. But even his cash is rejected, because he doesn't have exact change, or the bill is too big, or as one shopkeeper's sign says "If I give you change, I won't have any." The happy ending: He opens a Chase checking account and starts paying with a debit card.


NOT FOR PREROLLS


BRONZE WINNER:
Amor en Pantalla Campaign
Client: Toyota Corolla
Agency: Conill, Los Angeles
Category: Automotive

Toyota and Conill have built up the Corolla's brand equity as the car you fall in love with so well in past campaigns (including last year's Best of Show winner) that this clever sponsorship of a film series works, contrasting the love you see on screen that isn't real, with the genuine love for a Corolla. The four spots take us behind the scenes in film making, from "Bed" showing how stagehands pound on bed springs to make them creak from apparent passion to a leading man in "Dressing Room" who learns the romantic lines from his script while eating a sandwich in his undershirt.


NOT FOR PREROLLS

NOT FOR PREROLLS

NOT FOR PREROLLS

NOT FOR PREROLLS


BRONZE WINNER:
Eclipse Campaign
Client: Wrigley's Eclipse
Agency: The Bravo Group, New York
Category: Grocery products

If you're Latino, you've heard of the aging singer and telenovela actor known as El Puma (The Puma) who stars in this long-running, wacky campaign. In one spot set at a dance, El Puma drops from the ceiling in a disco ball, hops out and plays bongo drums and sings as Eclipse gum solves the bad-breath problem of couples at the dance. In another spot, he and his guitar ride a dolphin through the waves to rescue a beach party from bad breath.


Advertising Age Embedded Player

NOT FOR PREROLLS


BRONZE WINNER: "Tapita"
Client: Wendy's
Agency: The Vidal Partnership, New York
Category: Fast Food

A guy is munching a burger from Wendy's at a wobbly table in his bicycle repair shop. He removes the cap from a hot sauce bottle, and it fits perfectly under the table leg. It's "El Picante Justo" (Just the Right Spice), just like Wendy's own Spicy Chicken Sandwich. A good way to make a new product a little more memorable.


NOT FOR PREROLLS


BRONZE WINNER (PUERTO RICO):
"Video Game"
Client: Domino's Pizza
Agency: DraftFCB Puerto Rico
Category: Fast Food

Two buff guys move back and forth in jerky motions as though they're video game characters on a screen preparing to fight. The camera cuts to two other guys, sprawled on the sofa contentedly eating Domino's Pizza as they stare at not much happening on the screen. It's a guy thing. All four male creative directors on the jury voted for this one.


NOT FOR PREROLLS


BRONZE WINNER: "Desesperada"
Client: UNICEF's TAP Project
Agency: Casanova Pendrill, Costa Mesa, Calif.
Category: Public Service

As part of the TAP Project to raise awareness of the lack of drinkable water in developing countries and boost donations, this spot features an apparently middle-class mother in the developed world who suddenly can't find drinkable water anywhere for her thirsty baby. She finally scoops up water from a puddle in the street, knowing it will hurt her baby but unable to get clean water, the plight of millions of other mothers.


NOT FOR PREROLLS


BRONZE WINNER:
Credit Score Campaign
Client: Ad Council
Agency: The Vidal Partnership, New York
Category: Public Service

It's all about numbers. In "Plane," a young man may have discovered his soulmate in the next seat, but it turns out he was sitting in the wrong row, and has to move. "Time" measures another young man's life in numbers: he thinks up 367 inventions, meets his fifth floor-apartment neighbor Carmen, and proposes to her after 237 dates and lives happily ever after. The message: Numbers change your life. That's why you need to take care with your credit history, and keep your balances low. Separately, "Time" won a Silver award.


NOT FOR PREROLLS

NOT FOR PREROLLS

Most Popular