Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Silver Winner/Interactive

Published on .

Toyota Tacoma

Agency: Nobox Marketing Group, San Juan, Puerto Rico

To show how much heftier the new Tacoma is, the truck drops heavily through the top of the online page and bounces. The agency says the ad banner boosted traffic to Toyota's Puerto Rican Web site by 200% when it debuted last December, and for three months the Tacoma sub-page was the most visited on the Toyota site after the home page.

Most Popular