"Servi Carro," "Vendedor," "Peaje"
Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
You don't even see the vehicle. Just the people performing everyday transactions with an unseen driver-a tollbooth operator, an employee at a fast-food drive-up window and a newspaper vendor. But they're all looking up and stretching to hand the driver change, burgers and a paper, because the Toyota truck is so big and tall.