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Toyota Tundra

"Servi Carro," "Vendedor," "Peaje"

Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico

You don't even see the vehicle. Just the people performing everyday transactions with an unseen driver-a tollbooth operator, an employee at a fast-food drive-up window and a newspaper vendor. But they're all looking up and stretching to hand the driver change, burgers and a paper, because the Toyota truck is so big and tall.