Hispanic Creative Advertising Awards 2010

Hispanic Creative Advertising Awards 2010: Magazine Winners

Published on .

SILVER WINNER
Procter & Gamble's Gain with Febreze "Cocina"
Cocina
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Agency: Lapiz, Chicago

In this magazine ad called "Cocina" ("Kitchen"), which the Hispanic Awards judges referred to as "Naked Guy," a burly chef in a smoky, smelly kitchen is wearing a cook's white cap, a silver chain and a tattoo as he flips burgers on a grill and shakes a frying pan spurting flames. The text reads: "Your clothes weren't there" next to a pack shot that reminds us that Gain with Febreze removes odors from clothing.


SILVER WINNER
Cine Las Americas campaign
Cine Las Americas - 01
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Cine Las Americas - 02
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Agency: LatinWorks, Austin, TX

Each ad in the print component of the Latin film festival's campaign tells a story -- in pictograms including national flags to represent each country -- about surreal behavior that really happened in Latin America. One story is about how Venezuelans have turned beauty pageants into an industry, going to great lengths -- including plastic surgery -- to win the annual Miss Universe contest.


BRONZE WINNER
Harley-Davidson "Harlistas" campaign
Harley-Davidson - Harlistas 01
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Harley-Davidson - Harlistas 02
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Harley-Davidson - Harlistas 03
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Agency: Carmichael Lynch, Minneapolis

Each of these exquisitely written and photographed long copy ads tells the story of a Hispanic Harley rider, or Harlista, and his relationship with the brand. Our favorite: the cab driver who has tricked out his taxi like a Harley. The same Harlistas are also part of an online campaign and documentary film.


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