Hispanic Creative Advertising Awards 2010

Hispanic Creative Advertising Awards 2010: Newspaper Winners

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SILVER WINNER
Parental Control Bar campaign
Parental Control Bar 01
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Parental Control Bar 02
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Parental Control Bar 03
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Agency: LatinWorks, Austin, Texas

To promote a nonprofit effort to offer parents software to help control what their kids see online, LatinWorks constructed Lego-like figures out of colored folders under the tagline "Protect your children against..." In one ad, each folder is labeled with the name of a gang or drug cartel and the message is "Protect your children against gangs." Other ads warn against nudity, with children's names on the folders, or warn against violence with words such as "stomp" "aggression" and "black eye" on the folders that form the image of two males fighting.


BRONZE WINNER
Suzuki de Puerto Rico "Clasificados"
Suzuki de Puerto Rico - Clasificados
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Agency: EJE/ DDB, San Juan, Puerto Rico

Car marketers hit hard by the economic crisis slashed their ad budgets, inspiring EJE/DDB to come up with a cost-effective strategy. Suzuki offered classified newspaper advertisers who were selling a Suzuki in good condition an "upgrade," paying the difference for the original ad to run in a larger size as long as the Suzuki owner let the company add its logo and slogan.


BRONZE WINNER
Cafe Rico "Intense Awakening" campaign "Wrecking Ball," "Engine," "Wrestler"
Cafe Rico - Wrecking Ball
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Cafe Rico - Engine
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Cafe Rico - Wrestler
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Agency: Sajo Garcia, San Juan, Puerto Rico

People sleeping soundly in full-size beds in unlikely places are abruptly awakened. In "Wrestler," a lucha libre fighter leaps into a wrestling ring where a guy is sleeping. In "Wrecking Ball," the sleeper is on the roof of the building the huge ball is about to demolish. Or, you can just get that jolt from Cafe Rico.


BRONZE WINNER
Subway de Puerto Rico "Plasticina" campaign "Plasticina'" "Lechuga," "Manzana," "Tomate"
Subway - Lechuga
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Subway - Manzana
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Subway - Tomate
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Agency: EJE/DDB, Puerto Rico

Small children are notorious for putting not-really-edible things like clay in their mouths. In the opinion of Subway's Kids in Action program, "If they eat clay, they can surely eat vegetables." Each print ad shows a colorful fruit or vegetable like a tomato, lettuce or an apple, molded from clay.


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