Hispanic Creative Advertising Awards 2010

Hispanic Creative Advertising Awards 2010: TV Bronze Winners

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BRONZE WINNER
Sony Cyber-Shot "Boat"
Advertising Age Embedded Player
Agency: La Comunidad, Miami

The officers on the Titanic vote on whether to pay attention to that pesky iceberg or dance to music, and they opt for the music. What does that have to do with cameras? The spot ends with a guy laughing and the tagline, "What triggers your smile shutter?" followed by a snapping sound.


BRONZE WINNER
McDonald's "Train"
Advertising Age Embedded Player
Agency: Alma DDB, Miami

A young man exchanges looks with a girl every day on the subway as he munches his solitary McDonald's breakfast. One day he brings two cups of McDonald's coffee, but she misses the train that morning. The spot ends with the girl looking in from outside the subway car as he holds up the cups in a sweet, shared moment.


BRONZE WINNER
Procter & Gamble's Pepto Bismol "Nice Burrito"
Advertising Age Embedded Player
Agency: Lapiz, Chicago

This is Pepto Bismol's latest take on casting the irresistible food that Latinos love as the boyfriend that can hurt them. In this spot, the boyfriend, who is a burrito, morphs into a monster whenever the girlfriend's back is turned, proving again "The food you love has a bad side."


BRONZE WINNER
Twix "Beep"
Advertising Age Embedded Player
Agency: LatinWorks, Austin, Tex.

A baby bites his father's finger, then happily repeats the swear word his father utters, shocking the baby's mother when she walks in the front door with her friends. Thinking fast thanks to a brief Twix break, the father quickly teaches the baby a similar-sounding, but innocuous, new word to repeat instead.


BRONZE WINNER
Honda "Sorpresa"
Advertising Age Embedded Player
Agency: DraftFCB Puerto Rico

A father is about to surprise his daughter with a modest car as a graduation gift. As he struggles to remove her blindfold, a Honda CR-V driver parks next to the gift car so that the red bow appears to be on top of the Honda. To his dismay, his daughter glimpses what she believes is her car and squeals with delight.


BRONZE WINNER
MTV "Model"
Advertising Age Embedded Player
Agency: La Comunidad, Miami

MTV can be cruel but amusing in teaching the life lesson "MTV includes early disappointment." A young girl tells her dad she'd like to be a model. Gesturing at her unkempt mother as a sign this is unlikely, he tells her that she'd have to be tall, skinny, sensual and ... stupid. "You have one of those characteristics," he says. "Which one, daddy?" "You don't want to know."


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