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Hispanic Creative Advertising Awards 2010

Hispanic Creative Advertising Awards 2010: Branded Entertainment Winners

Published on .

Ford's Perro Amor multiplatform initiative
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Agency: Telemundo Networks, Zubi Advertising

Ford not only integrated the Fusion into the TV novela "Perro Amor," created and aired by Spanish-language network Telemundo, but the car and its features were used in online extensions to the novela that revealed additional information about the characters, like what was in that letter in the glove compartment and what was hidden in the trunk.

Harley-Davidson "Harlistas" mini-documentary
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Agency: Carmichael Lynch, Minneapolis

Harley-Davidson invited Hispanic Harley owners to share their individual "Harlista" stories online for a chance to be part of a Harley-sponsored documentary about their group. The three men who were eventually highlighted also appeared in TV, online and print ads featuring their stories.

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