Ford's SYNC Technology Campaign "Music T-Shirts", "The Wall", "Sex Pistols", "The Beatles", "AC/DC"
Ford's SYNC Technology "The Wall" (individual ad)
Agency: Zubi Advertising
Each music T-shirt is done in the style of a famous band but with the name of a similar-sounding, well-known street instead, to promote Ford's Sync technology, an in-car system that lets drivers control music and make hands-free calls using voice commands. Each ad carries the line "Music and navigation in one." The band T-shirts include The Beatles/The Beale Street, the Sex Pistols/Sixth Ave., and the judge's favorite The Wall/Wall Street, which was awarded a Bronze as a single ad in addition to the campaign's Bronze prize.