president-CEO and chairman, Grupo Televisa
Mr. Azcarraga restructured Televisa, started by his grandfather, after inheriting it in 1997. Mexico's dominant media group sees the U.S. Hispanic market as its only growth market. He spends half his time in Miami, qualifying for U.S. citizenship so he can take a run at Univision. He's vice chairman of Univision's board.
president, Univision Television Networks
The well-compensated Mr. Rodriguez (2003 salary & bonus totaled $1.6 million) is the public face of Univision Communications, overseeing Univision and TeleFutura networks, as well as cable's Galavision. A Cuban immigrant, he worked as a financial consultant before joining Univision in 1990 as director of talent and quickly worked his way up.
Since NBC bought Telemundo in 2001, the No. 2 network spends more on original programming under the Panama-raised Mr. McNamara, whose contract is up for renewal at the end of 2005. Telemundo is the most innovative network and open to branded content deals with marketers.
This Canadian newspaper executive oversees ImpreMedia's dailies La Opinion (Los Angeles) and El Diario/La Prensa (New York) and weekly La Raza (Chicago). ImpreMedia started in 2004, when the Lozano family, who owned 50% of La Opinion, split with co-owners the Tribune Co.
president-CEO, Azteca America
The U.S. arm of Mexico's TV Azteca aims to do in the U.S. market the same thing its billionaire owner Ricardo Salinas did in Mexico, where he took on then-monopoly Televisa and grabbed more than a 40% share. After a slow start, Azteca now reaches more than half of U.S. Hispanic market.
president, Univision Online
Univision was slow to enter the digital world, launching Univision Online only in 2000. Mr. Saralegui, tapped from Galavision, quickly made Univision.com the most-visited Spanish-language Web site in the U.S. His cousin is Cristina Saralegui, who is sometimes called the "Hispanic Oprah" because of her popular talk show and magazine.
group publisher-northern zone, Editorial Televisa
Mr. Taggart is getting Televisa into English-language publishing with the purchase last November of Hispanic Publishing Group. He's also prepping two innovative Spanish-language titles for U.S. Hispanic market to come out soon-a personal finance magazine and Pantalla (Screen), for subscribers to Dish Latino.
Raul Alarcon Jr.
president-CEO, Spanish Broadcasting System
Mr. Alarcon got his start at the early days of SBS as a recording engineer. Now, SBS is the second biggest Hispanic-format radio network after Univision, with about 20 stations including New York's popular La Mega. (His father, Pablo Raul Alarcon, is chairman emeritus).
chairman-CEO and co-founder, SiTV
SiTV, the long-delayed English-language cable network that went live in February 2004, has been the dream of Mr. Valdez, a former stand-up comic. Mr. Valdez is forcing the ad industry to meet the need for English-language options for acculturated Latinos.
publisher, Time Inc.'s People en Espanol
A Time Warner veteran with a background in international cable sales and print at Turner Broadcasting and Time Inc., Ms. Hernandez-Fallous took on her first U.S. Hispanic role in March 2004 as publisher of the biggest Spanish-language magazine.