What's hot in 2006

Published on .

A quick look at the latest trends driving each of the Hispanic media in the year ahead.

TV

Hispanic ratings join mainstream:

Spanish-language networks join the Nielsen Television Index, providing the first side-by-side measurement with English-language networks. In September 2007, the separate Nielsen Hispanic Television Index will be phased out. Top Spanish-language shows are telenovelas like Univision's "Alborada."

Reggaeton craze:

Radio

As media owners flip radio stations to Hispanic formats, the Latin hip-hop/reggae sensation reggaeton is driving growth. Thanks to reggaeton and its artists like Daddy Yankee and Frankie Needles, Hispanic radio is outpacing Hispanic media as a whole and is one of the few bright spots in the over-the-airwaves general radio industry.

Print

Men's magazines score:

It's a World Cup year, and Hispanic men's magazines, especially sports titles, are flooding into the market. ESPN Deportes la Revista launched last year, Sports Illustrated Latino is increasing frequency and Fox Sports en Espanol debuts in March with split covers to cater to Mexican and Caribbean sports fans.

Online

Made for broadband:

Look for more Hispanic content developed for broadband-both on the Web and delivered to wireless devices. Increasingly, the material contains embedded integrated sponsorships. Marketers will be able to do things they can't do on TV-though TV networks are expanding their online components. For users, it's entertainment when and how they want it.

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