Here's the Creativity Challenge cum creative brief: After more than a hundred years, the Oldsmobile plants will be closing. The name recognition out there is still enormous, though. Suppose the car company's marketers came to you looking for ideas to capitalize on the brand equity. Where would you take it? Oldsmobile cereal? Oldsmobile men's clothing? It's up to you. Think of a creative and preferably lucrative way to reposition the brand, then execute your best idea(s) in an ad.