SAN FRANCISCO (AdAge.com) -- If an influencer is someone whose work touches millions of people, then Andrew "Boz" Bosworth is an uber-influencer. Through his job as head of engineering at Facebook he touches almost 600 million people every day, all day.
Just last year, he headed up projects like the new Facebook Messages, which funnels 4 billion communiques and was promptly tapped by the media as the "Gmail killer."
He also led his team to build Groups and just last week became the new boss of all Facebook communication products, including profiles, photos and videos.
Mr. Bosworth is most famously known for inventing (along with Chris Cox) the often-imitated Facebook News Feed, spawning at least one ad campaign for Motorola in which a newscaster reads "Today's top Facebook News Story..."
The 28-year-old Mr. Bosworth is not the typical geek. He wanted to be a professional football player -- not a goal often shared by many engineers. He also has plenty of style, matching his shirt to his sneakers and wearing fancy hats.
Mr. Bosworth said he's going to focus his work in 2011 on the narrow conversations among fewer numbers of people. "What I've done previously with News Feed is spread the information widely," he said. "I want to focus on smaller, deeply meaningful interactions and how to narrowcast them."
What that product will look like in real life, we can't wait to see.