Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mini Master

Published on .

The BattleBot phenomenon has cooled just enough to be hot again, making this DDB-sponsored "RoboBash" between machine and mini-fridge a smashing success. In one corner of the klieg-lit ring is a monster robot, replete with a razor-edged wrecking ball. In the other, a squeaking, wood-paneled mini-fridge. Bets are on the robot until, wham! The fridge opens to reveal a Bud Light, distracting the robot's nerdy remote controllers. Suddenly, a giant hammer extends from behind the fridge and pounds the robot to rubble.

Client: Budweiser Agency: DDB/Chicago CCO: Bob Scarpelli GCD: John Immesoete CDs: Mark Gross, Bill Cimino ACD/AD: Dick Tracy ACD/CW: Geoff McCartney Agency Producer: Chris Bing Director: Bruce Hurwitt/Crossroads Editor: Andy Ames/Panic & Bob Special Effects: Chad Ashley, Glen Nonoren/Optimus Music: Scandal

Most Popular