Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Puppet Power

Published on .

Lipton's Brisk ice tea entry is both animated masterpiece, from the Brit wits at Loose Moose, and sharp live-action satire. It features a miniature Danny DeVito as a sweat-drenched, motor-mouthed commercials actor who has been fired from his role as Lipton spokesman, because the stuff "Tastes so good, it sells itself." "Where's the directa!" DeVito demands in one of several memorable moments in this fast-paced :60. The firing incites massive protests among "the puppet population," which accuses the industry of "trying to keep the little man down." An anonymous puppet celebrity, mid-massage, weighs in at poolside: "Off the record? They should be fired. This stuff does sell itself." Al Roker ravaged by enraged puppets fulfills our wildest fantasies.

Client: Lipton Brisk Agency: J. Walter Thompson/N.Y. ECD: Mike Campbell CDs: Mickey Paxton, Jon Krevolin AD: Steve Krauss CW: Ari Halper Agency Producer: Gregg Singer Director (live action): Baker Smith/Harvest Director (animation): Ken Lidster, Loose Moose, London Editor: Clayton Hemmert/Crew Cuts Post: Quiet Man Music: Amber Music

Most Popular