This Kuntz & Maguire spot opens on the Hallmark scene of a woman in a giant card store, searching for the perfect nuance. She plucks the cards from the shelves, reading the schmaltz out loud. Crosstown, her beloved stops in a gas station for a six. At the checkout he spies a palm tree-adorned card, which he tosses on the counter as an afterthought. "It's perfect!" his girlfriend says when she opens it, much to his relief. "True," indeed.
Client: Budweiser Agency: DDB/Chicago CCO: Bob Scarpelli GCD: John Immesoete CDs: John Hayes, Barry Burdiak CD/AD: Adam Glickman CD/CW: Craig Feigen Agency Producers: Greg Popp, Garry Gassel Director: Kuntz & Maguire/MJZ Editor: David Hicks/School