Research company SRC, Orange, Calif., supplied data for this Special Report. SRC (extendthereach.com) is one of several companies that analyze the U.S. census to help make the blizzard of numbers more relevant to marketers. For this Special Report, SRC sifted through 1990 and 2000 census data, and the company also provided projections for 2002 and 2007 based on its own research as well as census information.
The U.S. Bureau of the Census last year selected SRC to publish Census 2000 Summary Files on CD-ROM and DVD, using a customized version of SRC's Allocate data engine. SRC also provides census data at FreeDemographics.com and DemographicsNow.com.