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lna06

Deutsch

Published on .

Agency rating: 3

The big news for Deutsch, New York, came on the last day of November when the independent was acquired by Interpublic Group of Cos. for stock worth about $246 million. Agency Chairman-CEO Donny Deutsch, who owned 87% of the company, saw a nine-figure payday for the sale of the shop founded in 1969 by his father David.

The New York office won Pfizer's $50 million account for anti-depressant Zoloft in May. In November it received additional work from Tommy Hilfiger Corp. when the company consolidated its estimated $30 million business at Deutsch. The Marina del Rey, Calif., office gained DirecTV's estimated $70 million account. Deutsch lost Ikea, Citizen Watch Co. of America and Britannica.com. Deutsch also opened a new office in Boston last year, but the growth there has so far been slow.

LOOKING AHEAD

Now that Deutsch is part of the Interpublic empire, it potentially has access to the resources-and clients-to grow globally.

However, it remains to be seen whether Interpublic will enable Deutsch to further expand or if the holding company intends to keep the agency as a midsized player.

Last year's rating: 3

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