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Doner

Published on .

Agency rating: 2

In the era of consolidation, Doner held onto its position as one of the nation's largest independent agencies.

The Southfield, Mich.-based shop, which handled about $833 million in billings in 1999, last year added another $300 million.

New 2000 clients included Blockbuster Entertainment Group, Jenny Craig Inc., Owens Corning, Hibernia National Bank, Serta and Petsmart. BP Amoco and Longs Drugs exited the shop.

Changes at the executive level brought Sheryl Rosol to the agency as exec VP-director of account services for Doner Direct from senior VP at Draft Worldwide, Chicago. Rob Petersen arrived as exec VP-account management director from group account director at Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Sue Guise became exec VP-director of operations from senior VP-director of administration, and H. Barry Levine, chief financial officer, added the title of vice chairman.

The agency won kudos for creating the TV spot for AutoTrader.com that stood out from the sea of dot-com advertisers during the Super Bowl last year. Since the campaign broke, page views have doubled.

LOOKING AHEAD

As independent agencies dwindle-especially those with an international presence-the industry will keep a close watch on Doner.

Last year: not rated

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