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The Ad Market

Published on .

The Advertising Age/Bloomberg AdMarket 50 index of top publicly traded marketers, agency and media companies ended down 13.56% for the first six months of 2002. That compared to a loss of 7.77% for the Dow Jones Industrial Average, a 13.78% loss for the Standard & Poor's 500 Index and a 24.89% loss for the Nasdaq Composite Index. All comparisons are based on closing prices Dec. 31, 2001, and June 28, 2002.
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