Mad Men

Thanks AMC? New York Restaurants' Promotional 'Mad Men' Lunch Menus Are Mostly Booze

By Published on .

Did ad execs in "Mad Men" era actually eat when they went out to lunch? Going by the Mad Men Dining Week taking place later this month, it seems like their options were limited, and often consisted of alcohol.

From March 23 through March 29, 34 New York City restaurants including '21' Club, Delmonico's, Morton's and Le Cirque are offering a lunch promotion tied to the show, according to AMC:

For the era-appropriate price of $19.69 (excluding gratuities and taxes), diners can choose from a two-course prix-fixe menu (an appetizer and entrée or entrée and dessert), or two drinks, all inspired by popular food and drink from the 1960s.

Other participating restaurants include Brasserie, Carnegie Deli & Restaurant, Empire Steak House, Harding's, Madison Club Lounge, Maloney & Porcelli, P.J. Clarkes, Ristorante Morini, Rock Center Café, Tavern on the Green and Tribeca Grill.

But more than half of the eateries' "Mad Men" menus are solely cocktails, whether classics they'd drink on the show or the Betty's BB Gun (bourbon, benedictine, cognac, honey, lemon) at The Gander.

Among the restaurants offering food, The Madison Club's "Mad Men" menu offers shrimp cocktail with horseradish dipping sauce and beef wellington finished with chasseur sauce, while Le Cirque has a Soup du Jour "a la Mad Men" (red cabbage soup), Poulet à la Royale (chicken in puff pastry) and Ile Flottante, a French custard dessert.