The Silver Winners: Print

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Cingular Wireless:


Agency: The Vidal Partnership, New York

Credits: Creative director: Paco Olavarrieta.

Art director: Ricardo Rivera. Copywriter: Mauricio Galvan. Category: Magazines

Sometimes a simple image can make the ad. This execution to promote Cingular Wireless' family calling plans uses one clear, uncluttered image to make its point. "With Cingular, everyone in the family can have his own line," it says.

American Suzuki Motor Corp: "Mantecado," "Taza" and "Abrigo" campaign

Agency: EJE Sociedad Publicitaria, San Juan, Puerto Rico. Credits: Creative director: Enrique Renta. Art director: Luis Figueroa. Copywriter: Leslie Robles. CaTegory: Newspapers

Not everyone would pick a new car based on its air conditioner, but someone stuck in a midday traffic jam in San Juan would understand this campaign. Seven ice cream cones, seven cups of hot chocolate and seven winter coats lined up Brady Bunch style all illustrate the Suzuki's seating for seven and double AC unit. "It fits your life," says the tagline. And the ads fit the message, too.