AMC introduces this September its first product-placement show. "Movies at Our House" features fun-loving Rachel and Jimmy, who watch movies in their Malibu home and invite guests to talk about them. "It's sort of like a house party for a movie," says Noreen O'Loughlin, AMC's exec VP-general manager. Two types of placement deals are offered: a one-time sponsorship and a quarterly sponsorship. Hallmark has already signed on, and O'Loughlin hinted one sponsor could be Subaru, one of AMC's advertisers. So far, one episode has been shot around "Married to the Mob" with a female guest who was married to a Mafia don, and a CIA agent who has investigated organized crime.
Conde Nast Publications' `The New Yorker' and The Atlantic Monthly garnered the most 2003 National Magazine Award nominations, receiving nine and seven nominations, respectively, as well as General Excellence nods. Harper's and Conde Nast's Vanity Fair each received five nominations, including one for General Excellence. Conde Nast's GQ, The Washington Post Co.'s Newsweek and Time Inc.'s Sports Illustrated got four each. Three nominations went to Hearst Magazines' Esquire, National Geographic and Mariah Media's Outside. The awards ceremony will take place on May 7 in New York.