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It took but five days after closing his deal to acquire Weider Publications for David Pecker, Chairman-CEO of American Media, to make serious changes at the unit. On Jan. 28, he laid off approximately 20% of the company's 400 people in its Woodland Hill, CA offices. Among them were Weider's top management (on Jan. 29 newly former CEO Russell Denson's email was inoperative) and a big chunk of the company's online staff. Mr. Pecker said the layoffs were a function of winnowing out departments that duplicated American Media infrastructure, like finance and distribution, and added there was "no intent of moving any people" from sunny SoCal, save for a handful who were offered jobs at American Media's Florida home.

Following up on its James Bond tie-in last year for "Die Another Day," Revlon has partnered with Paramount Pictures' upcoming "How to Lose A Guy in 10 Days," starring Kate Hudson and Matthew McConaughey.The promotion features an eight page advertorial in February issues of Conde Nast Publication's Allure, Glamour, Lucky, Self, Teen Vogue, Vanity Fair, Vogue, and Fairchild Publications' Jane. Consumers who buy Revlon products can receive a free three-month subscription to some Conde Nast titles. A special Feb. 8 episode of TBS's new TV series, "Movie & A Makeover," will have Revlon products featured throughout the show.