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8 Belmont Stakes Ratings NBC scored the highest overall ratings of any televised horse race since 1990, thanks to folks turning in to see if Funny Cide would become a Triple Crown winner. (He didn't.)

7 Product Placement Nearly a third of media planners see the TV practice as growing in importance. Viewers say they notice placement and one in four say they tried a product featured within a show. Don't be surprised if the next step is "Must See Target TV."

4 Sexy coverlines Wal-Mart is testing u-shaped blinders for racks that stock women's titles Cosmopolitan, Marie Claire and Glamour. But hey, Wal-mart is an equal opportunity kind of store: It recently decided it would no longer carry lad titles Maxim and FHM.

1 Julia andJennifer Recent Redbook covers have featured Julia Roberts and Jennifer Aniston, but the photos were composites of the stars' bodies. Redbook apologized after complaints from both stars and said it will end the piecemeal practice.

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