7 Contingency Plans No media outlet worth its salt is without a war plan. CNN plans no ads during first days of war, followed by a modified schedule. Newsweeklies plan war-free editorial wells, and advertisers like P&G plan to pull all TV ads at the outbreak.
4 Media For-Sale Signs Chatter is focused on which piece of AOL Time Warner or Vivendi Universal will go next. Freedom Communications is ready to deal. Even Walt Disney Co. is being approached about Internet holding Infoseek.
2 Bill Clinton's TV Debut Despite decent ratings (11.6 overnight), the "60 Minutes" showdown between the ex-president and Bob Dole lacked sparks. Don Hewitt even rated it a C+.