7 VIACOM Noble initiative to use unsold ad space for an AIDS awareness initiative. But where will they find the space? Mel Karmazin says they're always sold out.
6 NEWS CORP. Murdoch says the ad recession is turning around. Company gets News Corp.-er to run Gemstar-TV Guide. And DirecTV might soon be there for the taking-again.
3 AOL TW Stock dips again. Magazine business struggling to weather ad downturn. SEC investigating possible cooked books. Can Harry Potter just wave a wand and make it all go away?