5 HBO STORY MINE Deal to finance stories for Salon.com in exchange for movie options looks promising, but so did Tina Brown's and Miramax's vision of Talk.
4 JEFF ZUCKER Hard to fault the NBC chief for bare ratings grabs, but seems awfully fascinated with Playboy as the means. Playmates make latest NBC appearance on "Dog Eat Dog" - that follows "Fear Factor" and "Weakest Link."
2 SATELLITE RADIO Viability of fledgling medium prompting serious questions. Sirius' stock plunges as cash flow/reserves are troubled. Competitor XM also fails to jazz investors.