7 VANITY FAIR Destination for jaw-dropping media stories. Follows up Ted-Turner-forces-ouster-of-Jerry-Levin piece with Mike Ovitz's Hollywood-"gay mafia"-ruined-me humdinger.
5 SUMMER SCANDALS Last year, Lizzie Grubman and Gary Condit drove TV viewing and magazine coverage during dog days. This year media executives must secretly be thanking Martha Stewart.
3 INFOMERCIALS BET ginzus them from the net, while the "World Beer Games" that looked to be in prime time on FX banished to the overnight block.