BRADY'S BUNCH

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Seamlessly. That's how Cosmopolitan Publisher Donna Kalajian describes the takeover of the big Hearst monthly's editorship by Kate White last August when Bonnie Fuller jumped ship to join rival Conde Nast's Glamour. "Cathie Black [Hearst mag prez] told me Bonnie was leaving and if it wasn't within minutes, it was the very next day that Kate was in. No delay." But wasn't Bonnie's defection quite a kick in the tail? "That first client I saw afterward asked who was taking over and when I said Kate, he said, fine. She was already known to him from Redbook." Kate's first two issues, November and December, were both hot newsstand numbers. But how's the advertising? "It's a tough first quarter," said Donna. "It is for everyone." Kate, who'd been Redbook editor (also Hearst) says, "I can't believe it's six months. It's been terrific, great fun." She decided a spring swimsuit issue was a good idea and stole the swimsuit maven from Sports Illustrated, Elaine Farley, promoting her to fashion editor. And hired Ann Kwong as art director. Kate (in collaboration with editors) writes the cover lines. "My husband, Brad, does not. (David Brown used to write cover lines for Helen Gurley Brown). Brad's a TV news anchor in Albany and their kids are Hunter, 11, and Hayley 9. And when Donna and Kate invited advertisers to a promotional lunch at the Waldorf Feb. 2, they did a very smart thing: inviting and saluting Helen, the legend who saved Cosmo decades ago.

If you gobble up "inside Hollywood" business dirt, get Peter Bart's latest hardcover, "The Gross." It's all about last summer's major movies, which tanked and which made zillions. Bart, a former movie producer and reporter for both The Wall Street Journal and The New York Times, is editor of Variety and knows his stuff. St. Martin's Press is publisher.

How's House & Garden? Publisher Elizabeth Henriques Hughes says Editor Dominique Browning has it ahead 22% in ad pages ('98 vs. '97) and up in paid circ by 39% (same year to year).

Great minds in sync? A "first-ever special report on cars" in Vanity Fair this June; Architectural Digest days earlier was reported launching a vintage car spinoff.

Myrna Blyth's latest baby (the magazine More, silly) closed the April issue (its fourth) with 76 ad pages, compared with 70 for the launch.

Just off the ski slopes, Jann Wenner says the bad back seems cured. Exercise does it.

David Pecker says with ad revenues last year "approaching $600 million," Hachette Filipacchi is "the third largest publisher" in the country. Can this be so?

Taki, that engaging rascal and dashing man about town, is now editing a fortnightly section in the New York Press. His stuff has appeared for 21 years in London's The Spectator and can be counted on to generate indignation, lawsuits and challenges to duels.

Sport has a new marketing director, Danielle Mowery.

Just a reminder from Claiborne Hancock at Carroll & Graf publishers: Ernest

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