Just in case there really won't be enough Y2K supplies to go around come winter, Creativity has decided to plan ahead - way ahead - and to take care of your millennial reading needs right here and now! In April! All you have to do is add Creativity's Millennium Issue to the rest of your Y2K stash. That way, you'll have something to do while you're cooped up behind that new steel door to your basement (besides wolfing down your daily ration of Spam, that is). For instance, Lewis Blackwell's piece on the imminent death of advertising surely bears multiple readings, and his predictions will greatly enhance your sense of doom as you listen to the cozy crackle of the Emergency Broadcast System. Should boredom threaten to strike at long last, why not see who can find the most pictures of sci-fi heroes that pop up throughout these pages, some cleverly camouflaged? Who better to guide you into the future, our thinking went, than the likes of Buck Rogers and Mister Spock, who've been there?
And speaking of the future: veteran art director Jeanine Dunn, previously at Agency, Avenue and Ski magazines, has taken over the controls of starship Creativity from Andy Jacobson. We owe Andy, and his compadres Sue Kilpatrick and Jeff Christensen, a debt of gratitude for almost three years of great, inspired work. Meanwhile, Jeanine is playing with the warp speed throttle and will soon be implementing various tweaks and changes (you know how art directors are) to keep Creativity zipping forward.
Oh, if you're indeed reading this after the New Year, give me a call sometime. I have a water purification system that's going cheap. (RvB)
LETTER OF THE YEAR
Sharon Klahr may approve M & M's claim to be the candy of the new millennium (The Work This Month, Jan/Feb), but obviously she doesn't realize that MM is the last year of this century. Check out the U.S. Navy Observatory (www.usno.navy.mil/millennium/whenis.html) for a complete explanation on when the next millennium starts. So M & M's claim to fame can only be to this millennium, proving once again that idiots will buy the hype. As for me, I have several authentic French champagnes waiting for 2001.
Whew! So the dreaded millennium bug won't be wreaking havoc until 2001! -Ed.
Re Davide Cantoni and his "burn drawings" (Extracurricular Activities, March): Perhaps my taste in art isn't all it could be, but I don't believe I've ever read a more tumid, self-serving bit of tripe than the artist's explanation of why defacing a photograph with refracted heat somehow imparts $500 of significance. Why can't someone just say, "Hey, I think it looks cool," and leave it at that? Plus, I thought the sample image accompanying the text just looked like yet another offering from the Oh-What-Does-This-Filter-Do school of Photoshop illustration.
What, you've never met a Flame artist before? -Ed
A GRIZZLY DISCOVERY
When I first saw that spot for 3DO where the BattleTanx use their high-powered weapons to destroy a very Snuggles-esque bear, I thought it was really funny (What's the Big Idea, March). I found this Snuggles-the-bear-gets-his-ticket-punched scenario a lot more funny, however, when I read it in [former Fallon McElligott copywriter, now WestWayne creative director] Luke Sullivan's book, Hey Whipple, Squeeze This, almost a year ago. The first page of Sullivan's preface describes, in virtually the exact gory details, the spot that Chris Milk created. Or stole. Milk got a lot of press for this spot. One day maybe he'll get some for something he comes up with himself .
Barkley Evergreen & Partners
Kansas City, Mo.
Your article about the Cyberian Outpost commercial featuring small animals being shot from a cannon (The Work, Dec.) failed to mention the very important opinion of the thousands of people who complained about it. When people are so appalled that they are willing to "play into the hands" of Outpost by registering their disapproval, there might actually be good reason to stop airing such an ad. Many companies see the business sense and good public relations in retracting ads that people complain about. Animax International, a Norwegian computer parts company, immediately discontinued its newspaper ad showing a chicken being held by her neck after people complained. This made consumers happy because their concerns were recognized, and it also fostered confidence in Animax's services. We would all benefit (gerbils included) if Cyberian Outpost would be as responsive and responsible as Animax.
People for the Ethical Treatment of Animals
A representative of the American Humane Society was on the set of the Cyberian Outpost spot. The AHS is satisfied that "no animal was harmed in the making of this commercial." The things being shot out of a cannon were made of rubber and synthetic fur. But we're sure glad those damn Norwegians stopped choking the chicken. -Ed.
If we print your letter, you'll receive a copy of Richard Levy's AdMania, The Game of Advertising Trivia, from Cardinal Industries. Send letters to email@example.com or to 220 E. 42nd St., New York, NY 10017. Fax: 212-210-0497. Please include your name, title, snail mail address and phone number. Anonymous letters will be rejected, though your name may be withheld from publication on request. We edit for brevity, clarity and for the sheer joy of messing with your prose.
It finally happened. Michael Jordan is so stinking rich, in his latest Gatorade spot he sweats gold. If you run into him, don't ask for an autograph, demand a