Being a relatively unknown musician, I can get away with it. This guerrilla ad attack has helped my band get gigs in some clubs just because people have seen my name and gotten familiar with it. They assume that my band can kick ass and, more important to the club owners, they figure we can pack the place. Naturally, the problem I face now is that people have begun to put my name and face together, so I have to be careful where I wear my own merchandise. If I'm hanging out in an Atlanta club wearing a Jim Spruell T-shirt, there is a pretty big risk involved. Even in my semi-obscurity, I may be recognized. I could come off as a self-absorbed, self-promoting jerk with a shitty wardrobe. And I hear that enough at work.
Self-promote yourself in these cool Atlanta clubs: For acoustic stuff -- Eddie's Attic 404-377-4976; for your standard rock -- The Cotton Club 874-1993; three levels of musical oddities -- Masquerade 577-8178; various local, regional and national rock acts -- Smith's Olde Bar 875-1522. Or for one truly odd night -- The Clermont Lounge 874-4783.
Jim Spruell is Senior VP-Executive Creative Director at Austin Kelley