Mr. Marolt gathered a team and launched 18 months of consumer research. The result: eq-Life, a concept store opened in February in Minneapolis where shoppers can take yoga class, drink espresso, research breast-cancer treatments at information kiosks, fill prescriptions or even get an herbal clay body peel. The name "eq" is a shortened version of "equilibrium"-bringing balance to our lives.
Technology marketers are flocking to the concept. "This is a distribution channel for a whole new `consultive' type of sale," says Paul Hedtke, senior director of business development at Qualcomms. "It's not something people would find in a RadioShack or even a Best Buy today."
Mr. Marolt, 50, now president of the eq-Life brand, says the store draws more than 4,000 shoppers a week. Best Buy has invested millions to open two more stores this year.
"I think that there is going to be an explosion of digital health products," Mr. Marolt adds.