GOLD/OUT-OF-HOME

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Toyota (Puerto Rico) 4Runner campaign: "Snake," "Kitchen," "Toilet Paper"

Agency: Conill, Torrance, Calif.

"Todo es aventura"/"Everything's an adventure" for the hard-core urban thrill seekers who drive a 4Runner SUV- and who even at home use a snake to squeeze the toothpaste tube and cook with stovetop campfires.

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